Specialist: Marketing

Absa is seeking a Specialist: Marketing to join its team in Johannesburg, South Africa. This is a full-time, hybrid opportunity for a marketing professional who can support strategic partnership marketing and develop campaigns that strengthen customer consideration and contribute to business growth.

The successful candidate will provide specialist marketing advice and support while developing marketing materials that communicate Absa's products and service offerings. The role focuses particularly on strategic partnerships, integrated marketing campaigns and sponsorship activities designed to improve market positioning and deliver measurable business outcomes.

About Absa

Absa is a leading African financial services group with more than 100 years of history and a strong presence across the continent. The organisation combines local expertise with regional and international capabilities to provide financial solutions to individuals, businesses and institutions.

The Specialist: Marketing will contribute to Absa's strategic partnership marketing activities, working to strengthen relationships with partners while supporting campaigns that drive customer consideration, market share and partner growth.

Key Responsibilities

• Execute AVAF Strategic Partnership marketing strategies to support business objectives.

• Develop marketing plans in collaboration with strategic partners.

• Align marketing plans with market share and partner growth objectives.

• Develop and execute integrated marketing campaigns across multiple channels.

• Support 360-degree marketing campaigns designed to influence consumer perception.

• Execute sponsorship campaigns that strengthen brand positioning and customer consideration.

• Develop marketing materials that clearly communicate business and service offerings.

• Provide specialist marketing advice and support within the assigned area of responsibility.

• Work with strategic partners to identify appropriate marketing opportunities.

• Ensure marketing activities are aligned with agreed business and partnership objectives.

• Monitor campaign effectiveness and support initiatives designed to improve business outcomes.

• Contribute to marketing activities that strengthen partner relationships and generate growth opportunities.

Marketing Strategy

The role will support the implementation of strategic partnership marketing strategies, ensuring that marketing activities are connected to broader business priorities.

Key activities include:

• Translating strategic marketing objectives into practical campaigns and marketing plans.

• Working with strategic partners to identify growth opportunities.

• Supporting campaigns that increase product and service consideration.

• Aligning marketing activities with market share objectives.

• Supporting partner growth through targeted marketing initiatives.

• Ensuring marketing campaigns communicate clear and relevant customer propositions.

Integrated Marketing and Sponsorship Campaigns

The successful candidate will contribute to the development and execution of integrated campaigns across relevant marketing channels.

Responsibilities include:

• Supporting 360-degree integrated marketing campaigns.

• Coordinating marketing and sponsorship activities.

• Developing content and materials that communicate Absa's offerings.

• Supporting campaigns aimed at changing or strengthening consumer perceptions.

• Ensuring campaigns remain aligned with strategic partnership objectives.

• Contributing to initiatives that drive measurable business outcomes.

Required Qualification

Candidates should have:

• A Bachelor's Degree or Advanced Diploma in Marketing.

The advertised education requirement is Bachelor's Degrees and Advanced Diplomas: Marketing.

Key Skills and Competencies

The role is suited to candidates with strong capabilities in:

• Marketing strategy.

• Strategic partnership marketing.

• Integrated marketing campaigns.

• Sponsorship marketing.

• Campaign planning and execution.

• Marketing communications.

• Customer and consumer engagement.

• Business-focused marketing.

• Stakeholder management.

• Strategic thinking.

• Communication and presentation.

• Commercial awareness.

• Project coordination.

• Marketing material development.

Who Can Apply

This opportunity is suitable for marketing graduates and professionals with a relevant Bachelor's degree or Advanced Diploma who are interested in strategic partnership marketing, sponsorships, integrated campaigns and business-focused marketing.

Candidates who can connect marketing activities with customer consideration, market share growth and broader commercial objectives may be particularly well suited to this position.

Job Details

Position: Specialist: Marketing
Company: Absa Bank Limited
Location: Johannesburg, South Africa
Work Arrangement: Hybrid
Job Type: Full-time
Job Requisition ID: R-15990052
Closing Date: 21 August 2026

How to Apply

Interested candidates should submit their applications through the official Absa careers platform before the closing date.

Apply for the Specialist: Marketing position at Absa

Final Thought

The Specialist: Marketing position provides an opportunity for a marketing professional to contribute to Absa's strategic partnership and business growth agenda. The role combines marketing strategy, sponsorships, integrated campaigns and partner collaboration, making it a suitable opportunity for candidates who want to build their careers in financial services marketing.