Assistant Marketing Manager
MFI Group – Dar es Salaam, Tanzania

MFI Group is seeking a dynamic and results-driven Assistant Marketing Manager to support the development and execution of strategic marketing initiatives across its operations in Africa. This position offers an exciting opportunity for a marketing professional who is passionate about brand building, digital marketing, content creation, and stakeholder engagement within a fast-paced, multi-country business environment.

The successful candidate will play a critical role in strengthening brand visibility, driving customer engagement, and supporting business growth through innovative marketing campaigns and data-driven decision-making. Working closely with country teams and key stakeholders, the Assistant Marketing Manager will help ensure consistent brand representation while adapting marketing strategies to diverse African markets.

Responsibilities

• Support the development and implementation of marketing strategies aligned with organizational objectives.
• Ensure brand consistency across all marketing and communication channels.
• Maintain quality and consistency of the company's visual identity and brand assets.
• Collaborate with country teams to localize and adapt marketing campaigns for different markets.
• Support the creation and management of digital and physical marketing content.
• Execute video marketing initiatives, including client testimonials, case studies, and educational content.
• Conduct market research and competitor analysis to identify business opportunities and market trends.
• Monitor and analyze marketing performance metrics to improve campaign effectiveness and return on investment.
• Develop recommendations based on data insights and campaign results.
• Plan, coordinate, and execute corporate events, exhibitions, and partner engagements.
• Manage event logistics, including invitations, branding, venue setup, and post-event communications.
• Serve as a liaison between internal departments, external stakeholders, media partners, and service providers.
• Support the development of internal communication materials, newsletters, and company updates.
• Assist in public relations activities and corporate storytelling initiatives.
• Contribute to strengthening the company’s brand presence across African markets.
• Support the implementation of marketing automation and operational processes.
• Ensure timely delivery of marketing projects and initiatives.
• Perform any other duties assigned by management.

Qualifications

• Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 3–5 years of professional experience in marketing, preferably within a B2B or technology-focused environment.
• Proven experience in digital marketing, content creation, and event management.
• Strong project management and organizational skills.
• Demonstrated ability to manage multiple projects simultaneously and meet deadlines.
• Experience working with stakeholders across different countries and markets.
• Strong understanding of marketing strategy development and execution.
• Excellent storytelling and content development skills.
• Experience creating compelling written, visual, and video content.
• Knowledge of digital marketing platforms, analytics tools, and marketing automation systems.
• Experience in marketing operations and campaign performance tracking.
• Strong communication and interpersonal skills.
• Analytical mindset with the ability to translate data into actionable recommendations.
• Ability to work independently and collaboratively in a fast-paced environment.
• Experience working across African markets is highly desirable.
• French language proficiency is an added advantage.

General Conditions

• The position is based in Dar es Salaam, Tanzania.
• Employment is offered on a full-time basis.
• The successful candidate will work in a multicultural and multi-country business environment.
• Competitive remuneration and benefits will be provided in accordance with company policies.
• Candidates must demonstrate professionalism, creativity, and strong execution capabilities.
• Only shortlisted applicants will be contacted for further stages of the recruitment process.
• MFI Group is committed to fostering diversity, innovation, and professional growth.
• The selected candidate may be required to travel occasionally for business-related activities.

Mode of Application

Interested candidates should submit their Curriculum Vitae (CV) and Cover Letter via email to [email protected]. Applications should clearly indicate "Assistant Marketing Manager Application" in the subject line of the email. Applicants are encouraged to submit their applications before the closing date of 12 June 2026. Only shortlisted candidates will be contacted.