Brand & Communications Manager

Organization: Airtel Tanzania
Location: Dar es Salaam
Employment Type: Full-Time

Airtel Tanzania is seeking a Brand & Communications Manager to lead Home Broadband (HBB) brand growth through integrated marketing communications, digital marketing, creative development, media management, customer engagement, and performance-driven campaigns. The role requires strong leadership, strategic thinking, and expertise in ATL, BTL, and digital campaign execution.

Duties and Responsibilities

Creative Development and Brand Management

• Lead creative development processes from campaign briefing to execution for all HBB campaigns.
• Work closely with creative agencies to develop ATL, BTL, and digital marketing assets.
• Ensure all creative materials align with brand guidelines, customer insights, and performance standards.
• Manage campaign timelines, quality standards, and cost-effectiveness.
• Liaise with advertising and creative agencies and evaluate performance regularly.
• Monitor agency deliverables and ensure value addition through quality and cost optimization.
• Maintain a library of creative and communication materials, including competitor advertisements.
• Track execution of marketing campaigns to ensure alignment with the marketing work plan.

Digital Marketing and Performance

• Develop and implement HBB-focused digital marketing strategies.
• Manage paid digital media performance across search, social media, display, and video channels.
• Collaborate with product and customer experience teams to improve digital journeys and conversion funnels.
• Monitor digital KPIs including leads, conversions, ROI, and cost per acquisition.
• Stay updated on digital trends, platforms, and consumer behavior related to broadband services.

Content and Social Media Management

• Create engaging content with agencies and internal teams including posts, videos, graphics, and campaigns.
• Ensure content effectively communicates brand messaging and resonates with target audiences.
• Develop social media strategies and content calendars.
• Manage paid advertising campaigns across Facebook, Instagram, TikTok, YouTube, LinkedIn, and other platforms.
• Drive follower growth, engagement, and lead generation through social channels and websites.
• Update websites with new products, launches, and promotions.
• Improve customer digital experiences, landing pages, and conversion journeys.

Media Strategy and Monitoring

• Develop ATL media strategies covering TV, radio, print, and outdoor advertising.
• Work with media agencies to optimize media mix, placements, and performance.
• Monitor media performance, competitor activity, share of voice, and share of expenditure.
• Conduct market research and media monitoring activities.
• Prepare competitor analysis and campaign performance reports.
• Identify innovative media opportunities targeting broadband customers.

Customer Experience and Stakeholder Management

• Collaborate with Customer Experience teams to manage customer interactions on social media.
• Develop social listening trackers and monitor customer feedback.
• Manage positive and negative brand engagement on digital platforms.
• Work closely with product, sales, and customer experience teams to align communication strategies.
• Manage agency relationships to ensure accountability and performance.

Performance Tracking and Budget Management

• Define and monitor HBB marketing KPIs including awareness, consideration, demand, and conversion.
• Analyze campaign performance and recommend optimization improvements.
• Monitor competitor trends and evolving market dynamics.
• Plan and manage approved marketing budgets.
• Monitor campaign spending and ROI performance.
• Ensure compliance with internal governance, approvals, and processes.

Job Requirements

Education

• Bachelor’s degree in:

  • Marketing
  • Business
  • Or related field.

• Master’s degree is an added advantage.

Experience

• Minimum of 5–7 years’ experience in:

  • Brand marketing
  • Integrated communications
  • Growth marketing
  • Or related marketing roles.

• Proven experience leading large-scale ATL and digital campaigns.
• Experience in telecom, FMCG, technology, or high-growth consumer industries is preferred.
• Experience managing agencies and senior-level stakeholders.

Skills and Competencies

• Strong strategic thinking and commercial awareness.
• Excellent creative judgment and storytelling abilities.
• Strong project and time management skills.
• Customer-centric and growth-oriented mindset.
• Strong stakeholder and agency management skills.
• Ability to make confident business decisions.
• High level of organization and accountability.
• Strong understanding of media planning and digital performance marketing.

How to Apply

Interested candidates should submit their applications through the official Airtel Tanzania recruitment process.