Coca-Cola Beverages Africa Jobs 2026 – Manager Regional Wholesale & Area Sales Manager

Coca-Cola Beverages Africa (CCBA) is inviting applications from qualified and experienced professionals for two commercial and sales opportunities in Kenya. The available positions are Manager Regional Wholesale in Nairobi and Area Sales Manager across multiple regions in Kenya.

These opportunities are particularly suited to professionals with experience in FMCG, sales execution, Route-To-Market operations, wholesale and distributor management, customer relationship management and team leadership.

The two vacancies are part of CCBA’s commercial sales and marketing function, with applications closing on 11 October 2026.

Why Work at Coca-Cola Beverages Africa?

CCBA is a major player in Africa’s beverage industry and the largest Coca-Cola authorised bottler on the continent. The organisation operates across several African markets and employs more than 14,000 people while serving more than 800,000 customers.

Working within CCBA’s commercial function can provide professionals with exposure to a large-scale FMCG operation involving sales, customers, distribution, supply chain coordination and market execution.

Coca-Cola Beverages Africa Jobs 2026 Overview

The current opportunities are:

1. Manager Regional Wholesale – Nairobi, Kenya
2. Area Sales Manager – Multiple Regions, Kenya

Both roles require experienced professionals capable of translating commercial strategies into practical field execution and delivering measurable business results.

1. Manager Regional Wholesale

Location: Nairobi, Kenya
Closing Date: 11 October 2026

Job Overview

The Manager Regional Wholesale is responsible for driving profitable growth within the regional wholesale business. The position focuses on achieving volume, margin and customer service targets through disciplined sales execution, strong customer relationships, operational effectiveness and leadership of a high-performing team.

The successful candidate will translate CCBA’s national wholesale strategy into practical regional execution plans while overseeing customer management, financial performance, operational coordination, product quality and team leadership.

Key Responsibilities

Sales and Revenue Growth

The role involves:

• Translating the national wholesale plan into practical area-level execution plans.
• Implementing sales initiatives designed to achieve regional volume targets.
• Managing activities that contribute to wholesale margin targets.
• Monitoring regional wholesale performance.
• Supporting profitable growth by balancing sales volume, margins, customer requirements and execution standards.

Execution Excellence

The Manager Regional Wholesale will:

• Ensure wholesale customers operate according to agreed trading terms.
• Monitor compliance with customer contracts.
• Ensure execution follows established LOS execution standards.
• Conduct regular trade visits.
• Identify performance gaps and drive corrective action.

Customer Engagement

Responsibilities include:

• Managing relationships with regional wholesale customers.
• Maintaining productive customer engagement.
• Running joint business plans with wholesale customers.
• Conducting cycle briefs where required.
• Coordinating promotional activations.
• Identifying opportunities for mutual commercial growth.
• Maintaining customer service standards while protecting CCBA’s commercial interests.

Financial Management

The position also involves:

• Managing regional credit exposure.
• Monitoring customer claims.
• Managing settlement discounts.
• Identifying financial risks associated with wholesale accounts.
• Escalating financial risks appropriately.
• Applying disciplined credit management practices.

Operational Coordination

The Manager Regional Wholesale will work with:

• Supply Chain
• Logistics
• Demand Planning

This coordination supports order fulfilment, stock availability and accurate forecasting for wholesale customers.

Product Quality and Stock Management

The successful candidate will:

• Enforce stock rotation practices.
• Ensure FIFO principles are followed across wholesale outlets.
• Monitor compliance with trade replacement standards.
• Promote appropriate product handling throughout the wholesale channel.

Education Requirements

Applicants should have:

• A bachelor’s degree in Marketing, Business or a related field.
• A postgraduate qualification is an added advantage.

Experience Requirements

Candidates should have:

• Six to eight years of relevant FMCG sales experience.
• Proven success in wholesale or distributor channel management.
• A demonstrated record of delivering volume, revenue and execution targets within a defined region.
• Experience leading and coaching a field sales team.
• Strong knowledge of wholesale customer economics, trading terms and market dynamics.

Skills and Capabilities

The position requires:

• Ability to translate national channel strategy into regional execution plans.
• Strong negotiation and influencing skills.
• Commercial acumen, including margin management and credit control.
• Analytical skills for interpreting customer and channel performance.
• People leadership and team coaching capabilities.
• Customer service and relationship-building skills.
• Strong planning, organisation and prioritisation.
• Digital proficiency in sales tools and reporting platforms, including SFA, B2B and EDS.
• Effective communication.
• Ability to collaborate with Supply Chain, Finance and Trade Marketing teams.

2. Area Sales Manager

Location: Multiple Regions, Kenya
Job Category: Commercial – Sales and Marketing
Job Type: Permanent
Closing Date: 11 October 2026

Job Overview

The Area Sales Manager is responsible for translating CCBA’s Route-To-Market strategy into effective field execution within an assigned sales district.

The position focuses on increasing sales volumes and market share while developing frontline sales teams, strengthening customer relationships and managing distributor performance.

Key Responsibilities

Sales Execution

The Area Sales Manager will:

• Ensure effective trade execution according to Route-To-Market principles.
• Apply Route-To-Market requirements consistently.
• Support initiatives that increase sales volume.
• Drive activities aimed at improving market share.
• Convert sales strategies into practical field activities.
• Maintain execution standards throughout the sales district.

Revenue Growth

Responsibilities include:

• Driving volume growth across assigned territories.
• Supporting growth in net sales revenue.
• Increasing penetration of key packs.
• Monitoring sales execution against commercial targets.
• Ensuring field activities contribute to wider revenue objectives.

Sales Team Development

The manager will:

• Build a high-performing frontline sales team.
• Maintain team motivation.
• Coach sales team members.
• Provide training and development.
• Mentor employees and support their professional growth.
• Ensure the team understands execution expectations and commercial priorities.

Customer Relationships

The Area Sales Manager will:

• Maintain high levels of customer satisfaction.
• Communicate effectively with customers.
• Ensure appropriate service delivery.
• Build sustainable customer relationships.
• Understand customer expectations and work towards meeting them.

Resource Utilisation

The role includes:

• Ensuring sales teams have appropriate tools.
• Managing the distribution and use of sales resources.
• Ensuring promotional materials reach the appropriate channels.
• Monitoring the effectiveness of promotional resources.
• Supporting efficient resource allocation across territories.

Distributor Management

The successful candidate will:

• Manage distributor volume targets.
• Review distributor performance.
• Compare actual sales against established targets.
• Identify performance gaps.
• Develop tactical responses where performance falls below expectations.
• Support promotional plans and marketing activities.
• Keep distributor partners informed about commercial activities in their territories.

Education Requirements

Applicants should have:

• A bachelor’s degree in a business-related field.

Experience Requirements

Candidates should have:

• At least five years of frontline FMCG sales experience.
• At least one year of team management experience.
• Strong knowledge of FMCG sales.
• Knowledge of Route-To-Market principles.
• Understanding of market execution.
• Proven coaching capabilities.
• Proven negotiation skills.
• Dispute-resolution skills.
• Strong communication capabilities.
• Resilience and determination.
• Digital fluency, including the ability to use sales platforms and turn sales reports into practical action.

Skills and Competencies

The Area Sales Manager should demonstrate:

• Coaching and mentoring ability.
• Ability to support team growth and development.
• Strong understanding of FMCG sales.
• Knowledge of Route-To-Market principles and market execution.
• Effective dispute resolution.
• Strong interpersonal and relationship-building skills.
• Ability to establish lasting customer relationships.
• Strong customer focus.
• Negotiation and influencing skills.
• Ability to balance assertiveness with diplomacy.
• Determination to achieve targets despite setbacks.
• Results orientation.
• Clear and effective communication.
• Ability to use digital platforms for sales optimisation.
• Ability to interpret sales reports and turn information into appropriate commercial action.

Manager Regional Wholesale vs Area Sales Manager

Although both positions fall within CCBA’s commercial sales environment, they have different primary areas of responsibility.

The Manager Regional Wholesale focuses specifically on the wholesale channel, including regional wholesale growth, customer relationships, trading terms, credit exposure, claims, settlement discounts, operational coordination, stock management and regional team leadership.

The Area Sales Manager, on the other hand, has a broader field-sales focus. The role centres on Route-To-Market execution, territory sales, revenue growth, frontline team development, customer satisfaction, resource utilisation and distributor performance.

Therefore, applicants should assess their professional experience carefully and apply for the position that best matches their background.

How to Apply

Interested and qualified candidates should apply through the Coca-Cola Beverages Africa recruitment platform.

Applicants should select their preferred vacancy, carefully review the full job requirements and complete the online application before the deadline.

Apply Online:

CCBA Commercial and Sales Vacancies

Applications for both positions close on 11 October 2026. Candidates are encouraged to apply early to avoid last-minute difficulties with the recruitment platform.

Tips to Boost Your Application

To improve your chances of consideration:

• Carefully select the position that matches your professional experience.
• Highlight your FMCG sales background and measurable achievements.
• Clearly demonstrate experience managing customers, distributors or sales teams where applicable.
• Quantify relevant achievements involving sales volume, revenue, market share or execution targets.
• Highlight leadership, coaching and negotiation experience.
• Demonstrate your ability to use sales technology and reporting platforms.
• Ensure your CV accurately reflects your education and professional experience.
• Submit your application before the 11 October 2026 deadline.

Final Thoughts

The Coca-Cola Beverages Africa Jobs 2026 offer experienced commercial professionals an opportunity to join a major FMCG organisation in Kenya. The Manager Regional Wholesale position is particularly suited to professionals with strong wholesale and distributor management experience, while the Area Sales Manager role focuses more broadly on field sales execution, Route-To-Market strategy, team development and distributor performance.

Qualified candidates should carefully review the requirements for their preferred position and submit their applications through the CCBA recruitment platform before 11 October 2026.