Head of Business – Value-Added Services (VAS)

People Project Co Limited is recruiting on behalf of a leading organization in the manufacturing and consumer products sector for an experienced and commercially driven Head of Business – Value-Added Services (VAS). The successful candidate will lead the Value-Added Services division with responsibility for business growth, profitability, operational efficiency, customer satisfaction, and overall commercial performance.

The position requires a senior professional with strong experience in sales, business development, operations, procurement, financial management, and customer relationship management. The successful candidate will also provide leadership in technical service delivery involving coffee vending equipment, beverage systems, and water treatment technologies while maintaining full Profit & Loss (P&L) accountability.

Responsibilities

• Develop and execute commercial strategies to achieve sustainable revenue growth and profitability.

• Identify and pursue new business opportunities across corporate, retail, and B2B customer segments.

  

• Manage strategic customer relationships and negotiate high-value commercial agreements.

• Lead and mentor sales teams by setting targets, monitoring sales pipelines, and improving performance.

  

• Develop initiatives to increase market penetration, customer retention, and revenue growth.

• Collaborate with marketing teams on campaigns, product promotions, and customer engagement initiatives.

  

• Work with operations teams to ensure timely installations, preventive maintenance, and emergency service response.

• Ensure service delivery meets quality, safety, and customer service standards.

  

• Optimize resource allocation to maximize equipment uptime and operational efficiency.

• Drive continuous improvement across service delivery processes.

• Develop operational and project budgets with department heads.

• Build technical expertise in coffee vending equipment, beverage calibration standards, and beverage systems.

• Develop knowledge of water treatment technologies, including filtration systems, reverse osmosis (RO), ultraviolet (UV) disinfection, and water quality assessment.

• Provide technical guidance to field technicians.

• Ensure installations comply with engineering and quality standards.

• Support technical training and team capability development.

• Prepare financial reports for management and stakeholders.

• Maintain accurate asset registers, equipment tracking systems, and inventory records.

• Ensure proper documentation of spare parts, technician activities, and maintenance records.

• Establish governance processes that promote transparency, cost control, and operational efficiency.

• Ensure compliance with company policies and operational standards.

• Build and maintain strong relationships with key corporate customers.

• Act as the escalation point for major customer service issues.

• Conduct market research and customer satisfaction surveys.

• Identify emerging market trends and new business opportunities.

• Monitor competitor activities and recommend strategic actions.

• Strengthen market positioning through customer-focused solutions.

Qualifications and Requirements

• Bachelor’s Degree in Business Administration, Engineering, Supply Chain Management, Marketing, or a related discipline.

• MBA or postgraduate qualification is an added advantage.

• Advanced proficiency in Microsoft Excel.

• Advanced proficiency in financial reporting tools.

• Minimum of 5 years of progressive experience in senior commercial, operations leadership, or business management roles.

• Proven experience managing sales, operations, and business development functions.

• Demonstrated success in revenue growth, market expansion, and customer acquisition.

• Experience managing procurement processes, supplier relationships, and inventory planning.

• Experience with Profit & Loss (P&L) responsibility is preferred.

• Experience in FMCG, beverage solutions, vending equipment, water treatment, engineering services, hospitality, or B2B equipment solutions is highly desirable.

• Strong commercial and financial management skills.

• Strong sales strategy and key account management abilities.

• Expertise in demand forecasting and inventory planning.

• Experience with international procurement and supplier management.

• Strong business analytics and reporting skills.

• Strategic thinking and strong commercial awareness.

• Excellent negotiation and influencing abilities.

• Strong cross-functional leadership skills.

• Knowledge of equipment lifecycle management.

• Technical understanding of coffee equipment, beverage systems, and water filtration technologies.

How to Apply

Interested candidates who meet the requirements should submit an updated CV and cover letter through the People Project Careers application portal.

Application Portal: People Project Careers Application Portal

Application Deadline: 25 August 2026

Conclusion

The Head of Business – Value-Added Services position offers an opportunity for an experienced commercial leader to take responsibility for business growth, profitability, operations, technical service delivery, and customer relationships. Candidates with strong leadership experience and a background in commercial management, sales, operations, procurement, and B2B solutions are encouraged to apply before the deadline.