Digital Customer Migration Specialist

NBC Tanzania is seeking a Digital Customer Migration Specialist to support the bank’s digital transformation strategy in Dar es Salaam. The role is focused on moving customers from traditional banking channels to digital platforms such as mobile banking, banking applications, and internet banking.

The successful candidate will combine digital banking, sales and marketing, customer experience, and analytical skills to increase digital adoption. The position also involves developing migration campaigns, monitoring customer behaviour, coordinating with internal teams, and ensuring customers receive adequate support throughout the migration process.

Responsibilities

• Develop digital migration strategies for different customer segments.

• Design processes that provide customers with a smooth transition from traditional to digital banking channels.

  

• Set migration goals and objectives for Digital LGs and Champions.

• Develop and implement digital sales strategies aligned with business objectives.

• Create digital sales plans targeting specific customer groups and online channels.

• Analyze market trends and customer behaviour to improve digital sales performance.

• Conduct webinars, workshops, and one-on-one customer education sessions.

• Identify new digital sales channels and opportunities for increasing revenue.

• Ensure digital platforms contain accurate and up-to-date product, pricing, and promotional information.

• Track customer migration progress and ensure migration targets and timelines are achieved.

• Resolve migration-related issues promptly.

• Continuously improve the digital customer journey and conversion rates.

• Monitor customer experience throughout the migration process.

• Collect and analyze customer feedback to identify challenges and areas for improvement.

• Use customer data and feedback to improve digital migration processes.

• Collaborate with IT, product development, and customer service teams.

• Work with marketing teams to develop campaigns that encourage digital adoption.

• Coordinate with technical support teams to resolve customer migration issues.

• Ensure migration activities comply with security protocols and customer data protection requirements.

• Monitor industry standards, regulatory requirements, and data protection best practices.

• Lead and manage migration teams, including technical specialists, project managers, and support staff.

• Ensure migration teams have the required resources, skills, and support.

• Promote a collaborative and solution-oriented working environment.

• Ensure relevant employees receive training on new technologies and systems after migration.

Requirements

• Bachelor’s degree in Digital Technology, Marketing, Finance, or a related field from a recognized university.

• At least 3 years of relevant experience in telecommunications or financial institutions.

• Experience in sales and marketing.

• Strong analytical skills.

• Strong sales and marketing capabilities.

• Ability to communicate effectively in both English and Swahili, verbally and in writing.

• Ability to analyze customer behaviour, market trends, and business performance.

• Good understanding of digital customer adoption and migration processes.

How to Apply

Interested candidates should apply through the NBC careers portal before the closing date.

Application deadline: 16 August 2026.

Final Thought

This position is particularly suitable for professionals with experience in digital banking, telecommunications, sales, marketing, or customer transformation. Candidates who can combine strong commercial skills with customer analytics and digital adoption experience will be well positioned for the role.