Brand Manager Job at TPC Ltd

TPC Ltd is seeking a qualified professional for the position of Brand Manager in Kilimanjaro. The role will focus on managing and growing the company’s sugar portfolio by developing effective brand strategies, strengthening market positioning, and ensuring consistent marketing communication across different channels.

The successful candidate will combine market research, consumer insights, campaign management, budgeting, and cross-functional collaboration to strengthen the company’s brands. The position also requires working closely with sales, production teams, and external agencies to deliver marketing campaigns and measure their effectiveness.

Responsibilities

• Develop and execute brand plans for the company’s sugar portfolio.

• Manage brand positioning and ensure consistent brand communication.

  

• Oversee packaging-related brand activities.

• Manage marketing communication across relevant channels.

• Plan and monitor the brand marketing budget.

• Track marketing expenditure and prepare relevant budget reports.

• Measure and report on marketing return on investment (ROI).

• Analyse market trends and consumer behaviour to support brand decisions.

• Monitor competitor activities and market developments.

• Use consumer, market, and competitor data to identify opportunities for brand growth.

• Work closely with sales teams to support effective brand execution.

• Collaborate with production teams on brand and packaging requirements.

• Coordinate with advertising and marketing agency partners.

• Plan and support the execution of brand campaigns.

• Monitor campaign performance and recommend improvements.

• Ensure brand activities contribute to the growth and competitiveness of the sugar portfolio.

Qualifications and Requirements

• Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field.

• 2–3 years of experience in brand management.

• Experience in FMCG, beverage, agriculture, or food industries is preferred.

• Strong understanding of brand management principles.

• Strong communication skills.

• Good analytical and data-interpretation abilities.

• Strong project management skills.

• Ability to analyse market, consumer, and competitor information.

• Ability to manage marketing budgets and monitor return on investment.

• Ability to work effectively with sales, production, and external agency teams.

• Strong organizational and coordination skills.

How to Apply

Interested and qualified candidates should submit their applications through the official TPC Limited recruitment portal.

Applicants should complete the online application process and submit their application before the stated deadline.

Application Deadline: 15 August 2026

Final Thought

The Brand Manager position is suitable for marketing professionals with practical brand-management experience, particularly those who have worked in FMCG, food, beverage, or agriculture-related industries. Candidates who can combine consumer and market analysis with strong campaign execution, budgeting, and cross-functional coordination will be well positioned for this opportunity.