Data Strategy & Customer Growth Opportunity at Airtel Africa
Professionals with strong experience in telecommunications, data strategy, and customer growth now have an exciting opportunity to join a leading digital services provider. Airtel Africa is currently recruiting a senior professional to lead initiatives focused on data adoption, customer engagement, and revenue growth within its Tanzania operations.
This position plays a key role in driving smartphone penetration, improving customer experience, and expanding data service usage across the market. The successful candidate will collaborate with multiple departments to design innovative programs that increase customer loyalty and maximize the value of Airtel’s digital services.
Why Work with Airtel Africa
First, Airtel Africa is known for its dynamic and entrepreneurial culture. The company encourages employees to bring innovative ideas forward while maintaining a strong focus on delivering practical solutions that improve customers’ lives.
Moreover, Airtel promotes diversity and inclusivity, ensuring that individuals from different backgrounds are empowered to contribute to the organization’s success. Employees are given opportunities to develop their expertise while working across multiple markets within Africa.
Additionally, joining Airtel means becoming part of a forward-thinking telecommunications group that continuously invests in digital transformation, mobile financial services, and data-driven innovation.
About Airtel Tanzania
Airtel Tanzania is a major telecommunications provider operating under the wider Airtel Africa group. The company delivers voice, data, and digital financial services to millions of customers across the country.
Based in Dar es Salaam, Airtel Tanzania focuses heavily on expanding digital connectivity, improving mobile internet access, and promoting smartphone adoption among its customers.
Consequently, the company continues to invest in innovative programs designed to increase data usage, improve customer satisfaction, and strengthen its competitive position within the telecommunications industry.
Position Overview
This role focuses on driving data usage growth and improving customer engagement across Airtel’s network. The successful candidate will design and implement initiatives that expand data adoption, improve product awareness, and strengthen customer loyalty.
The position also requires close collaboration with various departments, including network operations, sales, customer experience, finance, and IT, to ensure the successful implementation of data initiatives.
Key Responsibilities
Data Growth and Market Penetration
- Develop and implement programs to increase smartphone penetration across retail, franchise, and open market channels
- Launch initiatives that encourage more customers to adopt mobile data services
- Work with device retailers and distribution partners to expand data-enabled device availability
- Establish programs such as the Data Commando Program to promote data usage in universities and youth markets
Ecosystem Coordination
- Ensure coordination across internal teams including network, IT, customer experience, sales, finance, and legal departments
- Collaborate with external stakeholders such as franchise partners, retailers, and distribution agents
- Drive flawless implementation of data initiatives across the entire operational ecosystem
Innovation and Value-Added Services
- Introduce at least one innovation initiative every quarter
- Promote Data Value-Added Services (VAS) to encourage purposeful data usage beyond basic internet browsing
- Identify opportunities for new products and digital services that improve customer engagement
Customer Experience and Net Promoter Score (NPS)
- Implement programs that increase customer satisfaction and improve Data Net Promoter Score (NPS)
- Ensure strong product awareness through marketing and sales activities
- Reduce customer complaints by improving service clarity and product delivery
Revenue Growth and Customer Retention
- Design and manage programs that increase revenue from existing customers
- Maintain a balanced relationship between recharge revenue and customer data usage
- Develop loyalty and retention strategies to reduce churn and improve customer lifetime value
Promotional Program Management
- Design and monitor promotional offers and tariff programs
- Ensure error-free implementation of promotions and pricing structures
- Develop processes that prevent customer complaints while accessing promotional benefits
Who Can Apply
This position is suitable for experienced telecommunications professionals with a strong background in marketing strategy, product management, or digital service growth.
Educational Qualifications
Applicants should have:
- A Bachelor’s Degree in Marketing, Business Administration, or a related field
- An MBA in Marketing is strongly preferred
Experience Requirements
Candidates should demonstrate:
- 8 to 10 years of experience in the telecommunications industry
- Proven experience in data product strategy, marketing, or customer growth initiatives
- Exposure to managing large-scale telecom or digital service programs
Required Skills
Successful candidates should possess:
- Strong project management capabilities
- Excellent analytical and strategic thinking skills
- Ability to influence decisions at executive leadership level
- Strong team collaboration and leadership skills
- High attention to detail and strong business awareness
- Excellent written and verbal communication skills
How to Apply
Interested candidates should submit their applications before the deadline through the official Airtel recruitment system.
Job ID: 734
Location: Dar es Salaam
Job Type: Full-Time
Application Deadline: 20 March 2026
Applicants are encouraged to apply early as recruitment may close once a suitable candidate is identified.
Final Thought
Working with Airtel Africa offers professionals a unique opportunity to shape the future of digital connectivity across Africa. The role provides direct involvement in data strategy, innovation programs, and customer engagement initiatives that impact millions of users.
Therefore, if you have extensive telecommunications experience and a passion for driving digital adoption and innovation, this opportunity at Airtel Tanzania could be an excellent next step in your career.
