Manager Market Research And Insight

Job Description

CRDB Bank Plc is one of the leading financial institutions in Tanzania, offering a wide range of banking and financial services across retail, corporate, and digital platforms. The Bank is committed to driving innovation, financial inclusion, and customer-centric solutions that respond to evolving market needs and emerging economic trends.

The Manager – Market Research & Insights role is designed to strengthen the Bank’s strategic decision-making through advanced market intelligence, customer behavior analysis, and competitive benchmarking. The position plays a key role in translating data into actionable insights that support product innovation, digital transformation, and enhanced customer experience across the organization.

Responsibilities

• Lead market and customer research initiatives to identify gaps in products, services, and features
• Assess customer adoption, satisfaction levels, and value realization to guide product optimization
• Monitor, analyze, and forecast industry, consumer, digital banking, fintech, and regulatory trends
• Identify market opportunities, threats, and unmet customer needs to support strategic planning
• Conduct competitor benchmarking on pricing, service standards, value propositions, and digital capabilities
• Develop customer personas, behavioral segments, and end-to-end customer journey maps
• Design and execute research studies including surveys, focus groups, mystery shopping, and NPS analysis
• Analyze complex datasets to identify patterns, validate hypotheses, and generate actionable insights
• Translate research findings into business recommendations and executive decision-support reports
• Present insights and findings to internal stakeholders, including senior management and cross-functional teams
• Ensure compliance with ethical research standards, data privacy regulations, and internal governance policies
• Oversee research quality, methodology consistency, and integrity of all insight outputs
• Lead, mentor, and develop research team members while managing performance and KPIs
• Build and maintain relationships with business partners and manage related contracts and engagements

Qualifications Required

• Bachelor’s degree in Banking, Finance, Statistics, Marketing, Economics, or related field
• Master’s degree (MBA or related discipline) is highly preferred
• Minimum of 5 years of experience in market research, customer insights, or analytics roles
• Experience in a financial institution, digital business, or research agency preferred
• Strong proficiency in statistical tools such as SPSS, SAS, R, or similar platforms
• Advanced skills in data visualization tools such as Tableau or Power BI
• Strong analytical, forecasting, and problem-solving capabilities
• Excellent communication and storytelling skills for executive-level reporting
• Strong understanding of banking products, financial markets, and industry dynamics
• Ability to influence stakeholders and make strategic decisions under uncertainty

General Conditions

• Full-time position based in Dar es Salaam, Tanzania
• Competitive and negotiable remuneration package
• Applicants must be eligible to work in Tanzania
• Candidates should be ready to undergo assessment and background verification if required
• Only shortlisted candidates will be contacted

How to Apply

• Applications must be submitted online via: https://careers.crdbbank.co.tz/jobs
• Prepare and upload an updated CV and relevant academic/professional certificates
• Ensure all application details are accurate before submission
• Submit applications before the deadline of 30 June 2026

Conclusion
This role offers an opportunity to influence strategic direction within a leading financial institution by shaping customer insight-driven decisions. Qualified professionals with strong analytical capability and strategic thinking are encouraged to apply.